Once upon a time, there was a Mermaid who resided on the picturesque east side of Oahu, nestled in the enchanting Aloha beach community of Lanikai within the city of Kailua. Though this mermaid was a spirit of the sea, she found herself limited to the confines of a corporate life - which she longed to change. After dedicating ten years to designing shoes for prominent retailers on the mainland, she felt a yearning for her next artistic endeavor.The irresistible allure of the beach and the mesmerizing sight of the Mokulua's beckoned me back, and inspired my next move. It was the essence of Aloha that ultimately transformed the trajectory of my life. Fuelled by my passion for design and my immense love and aloha, "Live Aloha Designs" came into existence in 2015. 

Embarking on this venture and creating my own brand has proven to be the most extraordinary voyage of my lifetime. Every design I conceive is infused with purpose, with a deep commitment to crafting sustainable clothing and products that caress your skin with unparalleled softness, leaving you feeling exquisitely beautiful.

Ocean conservation holds a special place in my heart, and I am driven to contribute my share in preserving our precious planet. At Live Aloha Designs, we pledge to donate 5% of our proceeds to esteemed Hawaii conservation organizations, ensuring that our devotion to the ocean is translated into meaningful action.

Mahalo-

Ashley Personeni